If you’re considering blogging, by now you’ve probably familiarised yourself with many blogs, more than likely WordPress blogs, learning how to add posts, plugins, keywords and even popping in a photo or two, and feel like you’re good to go. Well, to blog successfully it’s all about writing posts that are of interest to your (or your clients) readers, and it helps if you’re writing about a topic you’re passionate about, but that isn’t always going to be the case.
Great Writings Tips for Your Blog
If you’re writing for your own blogging projects, if it’s for personal reasons you’re more than likely eager to blog, and passionate about it. If you’re doing it to promote a product or service, hopefully they are things that you are interested in; if not you either need to “fake it until you make it”, or find something to sell or offer that you’re excited about. If you’re passionate about the topic, blogging will seem less like work and more like a fascinating hobby. If you’re blogging for someone other than yourself, you do have options when it comes to keeping it interesting. Any uninspiring topic can be made interesting simply by asking yourself, and the search engines, the right questions because they can give you direction and eventually will pique your interest, and eventually the readers. Researching just about any topic gives you the chance to learn and grow, not just fill up a blog with boring content no one is going to be compelled to read through.
Some New Ideas for Blogging
Depending on the subject, you’ll more than likely need to ask a lot of questions to inspire fresh ideas, and you’ll probably surprise yourself by enjoying the learning process when you originally thought it would bore you to tears. Armed with the power of questions you’ll be able to tackle just about any topic and create successful blog posts. The research stage will be the most important part of your blogging tasks and one that your readers will appreciate due to the fact that by putting in the time yourself, they don’t need too; it’s basically your job as a blogger to save them time, give them what they’re looking for, building your credibility and garnering you, or the client you’re working for, the more business and/or sales. Let’s face it, most blog readers don’t have the ability or the time to dig into the web to do their own research so when you provide it for them, they’ll love you for it and come back for more, make you their new reliable resource.
A little something
When it comes to researching any topic, the obvious place to start are your favorite search engines, and just start asking questions and checking through the links that come up. You can also check out websites like Google Alerts (once you find a topic sign up for alerts), Google Blog Search (sign up for an RSS feed), Topsy or Quora. Options like Google Alerts are fantastic because you’ll receive emails filled with links to the latest information about a particular subject. Once you take what you have learned through research, you can begin writing about what you’ve discovered, putting in the effort to make it easy to understand and compelling, establishing yourself as an expert who cares about delivering a valuable service. Most of what we’ve mentioned here may sound like basic common sense yet we constantly come across blogs filled with boring posts that focus more on the over use of keywords and less on creating an interesting read for their visitors; what a huge waste of time!
Beyond content, you’ll want to make your blog posts more interesting by adding high quality photos per post and even videos which are really popular today both for their search engine friendliness and for the instant gratification that people are into these days. Next, take what you’ve posted on your blog and get it on all your social media websites. You’ll also want to make it easy for people to share your blog content by adding social sharing buttons. Most individuals today are socially active online with ever growing circles of friends that they connect with on Facebook, Google +, Twitter and even on LinkedIn which now has an easy “share” option. Taking advantage of this perfect storm for business growth will boost your branding potential – all from your successful blogging efforts, presenting you as a reliable resource. Let’s face it, building a reputation that shows you as the expert in your particular industry can mean considerable success, all from your blogging efforts.